About Us
About Stephen Wade Honda
Welcome to Stephen Wade Honda, located at 1630 S Auto Mall Dr in St. George City, just off I-15 at exit 5. Our state-of-the-art dealership is dedicated to providing an exceptional experience for our valued customers.
With a vast selection of new and used Honda vehicles, we have the perfect model to match your unique lifestyle and preferences. Our knowledgeable Sales Personnel are committed to understanding your needs and will work with you to find the ideal vehicle for your family.
At Stephen Wade Honda, we pride ourselves on our exceptional service and maintenance capabilities. Our highly trained Service Technicians, Mechanics and Parts specialists utilize the latest equipment and technology to provide top-notch care for your vehicle. From oil service changes, tire rotations and brake service to more complex repairs, we're equipped to handle it all.
From the moment you step into our dealership, you'll be treated like family. Our friendly staff will guide you through every step of the car-buying process, from choosing the right vehicle to exploring finance and lease options that fit your budget. We'll also present you with customized protection and warranty packages to ensure your vehicle remains in pristine condition.
At Stephen Wade Honda, we're dedicated to building long-term relationships with our customers. We appreciate your trust in us and look forward to helping you find the perfect vehicle for your family's needs.
Our Story
Stephen Wade is a graduate of Highland High School and the University of Utah. He is a first generation dealer who got his start in the car business while working with a Sigma Chi brother (Robert Garff) selling cars. In 1973 Stephen became one of the youngest Mazda dealers in the country with a dealership in downtown Salt Lake City. In 1983 became a part owner of Ken Garff Ford (Salt Lake City) which he later sold.
Currently Owner – Dealer of Stephen Wade Auto Centers from 1985 to present with franchises that include Chevrolet, Cadillac, Nissan, Honda, Mazda, Chrysler, Dodge, Jeep, Ram, Fiat, Toyota, Mercedes Benz, and Sprinter Vans.
In 1996 Dealer Collision Center opened to provide authorized auto body and paint refinishing services and in 2017 added Rocky Mountain Collision Center.
In 2018 Stephen Wade acquired the Brent Brown Toyota dealership in Orem, Utah now known as Orem Toyota.
Stephen served as past President of Utah Automobile Dealers Association and also past New Car Dealers Representative for State of Utah.
In 2011, Stephen was elected Chairman of the National Automobile Dealers Association. Stephen played a major role as chairman for dealers nationwide to keep dealer assisted financing for consumers when direct lending was threatened by the new Consumer Financial Protection Bureau.
In 2013, the New Car Dealers of Utah welcomed Stephen W. Wade into the Hall of Fame recognizing his contributions to the community and the automotive industry.
Today, The Stephen Wade Auto group has over 700 employees with plans to expand and grow the company.
Our Community
It’s the people in southern Utah that make our area so great, which is why we invest in our community. We sponsor various programs that include: recreation youth sports, art programs, science programs, school athletic teams, local school clubs, and organizations through our Kick4Cash and Shoot4Cash programs. We provide assistance to the Washington County School District Foundation to provide funding for grants that are awarded to teachers to purchase needed equipment for their classrooms. In 2019 we donated more than 60 pumper cars to the school district to use in Elementary schools for children with special needs. We participate and sponsor local sporting events, concerts, festivals, local medical programs, and non-profit organizations. You can count on us to give back to the community that has allowed us to serve them for over 25 years.
Our Commitment
Our commitment is to build strong relationships with customers based on trust to assist with the purchase of quality vehicles, provide quality parts, and provide maintenance services for their vehicles with complete transparency and honesty.